Monday, April 25, 2016

Communication Artifact

I was in charge of the poster for our design project. We created a media outlet company called Ruzzix. Because word document is so limited, I decided to draw out a rough first draft of the poster. In this first draft I didn't know what our logo was going to be so I simply had Ruzzix on the top. To give a general idea of our company, I included Southern Utah's first premier media outlet. To add energy to the poster I did faded lines across the page. I also want to incorporate a picture or two involving different outlets for creativity like computers and art supplies. This will draw more attention to the poster and provide some insight as well.



Me and Kayla got together and collaborated with her logo design and my idea of the poster to create the final image. We were pleasantly surprised how similar our designs were and how easily they fit together. The intention of the poster and logo was to be simple, professional, and recognizable. For the font we wanted something bold and "clean." Instead of using the yellow fade across the entire page, we moved it to the bottom half of the page to create a contrast. We also incorporated photos that demonstrate what we focus on as a company.

Color scheme:
C: 0                 C: 0              C: 5              C: 5
M: 5.8             M: 29           M: 0             M: 0
Y: 20               Y: 100          Y: 0              Y: 0
K: 0                 K: 0              K: 80           K: 100